ATTENTIVE BRAND AWARENESS CAMPAIGN

Painting the town yellow (#FFF382 to be exact) for Attentive’s global out-of-home campaign.

We went big for Attentive’s first ever out-of-home campaign, proudly displaying the redesigned logo from Times Square to Piccadilly Circus to the Las Vegas Airport. Campaign assets ranged from elevator screen animations and taxi tops to newspaper ads and Citi Bike docks (my personal favorite ad spots). In addition to a lift in brand awareness, the campaign attracted demo sign-ups through a QR code journey enabled by the Attentive product: SMS marketing.

NY Photography: Tanner Leslie
London Photography: James Parsons
Video: Garrett Weinholtz
Copy: Barrett