WE FAN CAMPAIGN

Highlighting the significance and power of Major League Soccer’s female fan base.

What began as a B2B research report became a fan-first consumer campaign when the research showed that female fans wanted to see more women in MLS marketing. We produced a photo and video shoot highlighting SeatGeek’s six MLS partner teams, using the assets across all marketing channels to drive to a microsite presenting our research. It was a thrill to art direct this shoot with a nearly entirely female cast and crew.

Creative Direction: Tim McCarthy
Creative Production: Bridget Gray
Art Direction & Design: Julie Safferstein
Photography: Grace Rivera
Videography: Katie Sadler
Styling: Crystal Geller
Hair & Makeup: Justine Sweetman & Holly Corsano
Research: Tess Levy
B2B: Nandita Sahni
Copy: Dane Huckelbridge