BONOBOS SOCIAL

Experimenting with weird and creative content to extend the Bonobos brand to social media.

Social media was relatively uncharted territory for Bonobos until a scrappy team assembled to draft a social media calendar and finagle our coworkers into modeling for us during their lunch breaks. We created many content series that worked, many that didn’t, and at one point made a gif reenacting the Great American Eclipse with two Riviera shirts.